•	Most effective educator of Northern India.
•	Leading communicator in Hindi heartland.
•	Exclusive rural viewership of 31 million people.
•	Opinion maker of 53 million people.
•	Extensive foot print area of 2,36,286 square kilometers.
•	Network of eight Programme Production Centers with state wide reach.
•	Covers 90.4% area and 96.4% population of Uttar Pradesh.
•	Singular patron of Folk Tradition, Culture and Performing Arts.
•	Committed to Rural Development and Public Health.
•	Most effective and popular counselor to farmers.
•	Technology driven with state of art reach.
•	Bringing awareness of Government's development programmes to grass root millions.